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 Dennis Vermeulen

By Dennis Vermeulen | July 16, 2016 |

Made in Holland creative industry 2013


Van Gogh, Vermeer, Rembrandt. These autonomous artists are known by all. They are currently world famous. Despite this, the Dutch creative industry does not rely on these former heroic artists. Dutch creativity has infiltrated all corners of the world. The Dutch influence is visible not only in museums, but also in trade and industry, science and in daily life. The country focuses emphatically on contributions to ‘Grand Challenges’, such as climate change, ageing, health and safety. The
Netherlands thinks globally. Dutch companies organise processes as a global business design, more and more often, in view of the fact that markets are opening up to an increasing extent. Labour intensive production is redirected to other countries. The value of creativity therefore takes on a central stance in our own country. This requires a more prominent role in the development of products and services. The areas in which ‘the Dutch’ excel will be introduced in this issue.

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